Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business
There are millions of businesses trying to catch the attention of millions of customers, and search engine marketing (SEM) is one of the most effective methods to promote your products and services. Search engine marketing are paid ads that display on search engine results pages (SERP), wherein bidding on keywords by advertisers is done on popular keywords entered on search engines like Google. Search engine marketing enables advertisers to display their ads in front of motivated customers using text-based ads or product-based ads.
Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension involves adding another line in an ad that includes relevant info about a specific offer (price qualifier, percent discount, monetary discount), and also an option to add promo codes, dates, and order amount qualifiers. The setup process is self-explanatory but a short list of an extension can do include allowing an advertiser to control start or stop dates, tagging options, and choosing device options. How will Adwords promotion extensions are displayed online? There are two different variations that can be used, one is labelled as “deal” and the other us using a shopping tag icon. How can Adwords promotion extensions help you? Firstly, your ad is more prominent, larger, and takes up more retail space at the top of most results page. The second benefit is enabling advertisers to display key information to their target audience prior to sending them to a specific landing page that is not allowed by all extensions. There will be an increased conversion rate leading to a more successful marketing campaign.
Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions (rollout extensions to whatever campaigns or ad groups you prefer), and using promotion extensions for automation (scheduled start or stop dates). In creating a promotion extension through Google Adwords, you just have to choose the occasion, promotion types, write the description or item, landing page or final URL, promotion details, promotion dates, URL options, and advanced options. If you need help about search engine marketing or promotion extensions, feel free to check our website or homepage. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.